Just like any other corner of the
world, real estate and lodging is the basic necessity of the masses in the
country. Keeping in view the population boom in the country, and land demand
for lodging and investment purposes, real estate is the most stable market in
Pakistan. Its contemporary industries contribute more than 30% to Pakistan's
GDP. Real estate agents are the backbone of this industry, so it is a
very suitable career option in Pakistan. With a little insight into the market,
a person can earn a good real estate business salary in this industry. A
real estate agency can easily make millions by simply getting good real
estate agents on board and serving customers' interests. And above all, now
the educated lot is taking over this industry. Patwari and Munshi culture is
almost eliminated even from the remote areas of the country and highly educated
people are coming into this business. This is changing the dimensions of the
industry and making real estate a world where there are good career opportunities
for people from all sorts of backgrounds. People, especially youngsters who are
committed to finding good career options that meet their financial objectives
all while providing opportunities for advancement, stepping into this market is
the perfect option for them.
Real
estate career in Pakistan
A private institution,
SalaryExpert, which is powered by the Economic Research Institute based in
California, conducted a very detailed survey on real estate as a career. Here
is the crux of all of their findings:
- The average
base salary of real estate agents is Rs 1,452,996 (PKR)/yr
- The average
hourly real estate business salary is Rs 698.56 (PKR)/hr
- The average
bonus real estate agents earn is Rs 217,078 (PKR)/yr
- Entry-level
salary in the country is PKR 860,800
- A senior-level
real estate agent (8+ years of experience) earns an average salary of Rs
1,859,810
- The estimated
salary after 5 years, in 2026 is Rs 2,504,027 (PKR) (a 72% increase. More
than any other field currently)
- Almost 53% of real
estate agents have completed high school or more.
Becoming
a real estate agent in Pakistan
As there are presently no
institutions offering certification, real estate agents in Pakistan are not
legally required to be registered and get a license.
Everyone can step into the world of
real estate. But afterward what makes a person stand out as a real estate
agent is his industry knowledge, time investment, and customer service.
These factors vary from person to person but here are some of the ways of
starting in this industry on the right foot.
Know
real estate laws and taxes
Real estate agents cannot be successful without sufficient knowledge about real
estate laws and taxes. Especially about the local area. Good knowledge about
the locality, awareness about types of properties and their sale status,
government rules and regulations, and knowledge about the conditions associated
with the sale of property are some of the critical factors which real estate
agents know about.
Assisting
established agents
Working with established real
estate agents or a reputed real
estate agency is the best way to gain hands-on
experience in the industry and different aspects of the market. These entities
or individuals have spent their due time in the industry and are dealing with
the market on a day-to-day basis. Once you have learned the tactics and
developed a good understanding of how the market is operating, you can start
your autonomous practice.
Built
connections and PR
Learning how to develop good PR and
connections in the industry is one of the most skills a real estate agent
should possess. By forming connections with buyers and with fellow realtors,
you can drive a very good volume of leads.
While building the connections, you
should stick to the motto of “quality over quantity”. Just build good relations
and keep following up with those leads. Some effective ways to make connections
in this industry are:
- Do not take
online networking for granted. This industry, especially from a buyers'
perspective, has heavily shifted to online platforms. For example, there
are several discussion forums on Facebook where buyers are asking
questions regarding real estate all the time. As a real estate agent or real
estate agency, these online channels can be the goldmines for you to
find leads as well as develop connections.
- Maximum
engagement in the local community. Unless you are operating on a corporate
level, all of your business is in your locality. Some effective ways are
sponsoring local events, speaking at events, hosting walks, or simply
partnering up with local businesses.
- Listen
actively. This can help you understand better what exactly your potential
client is looking for. Serving clients as per your expectations can help
you develop a good reputation in the industry.
- Once you have
done the networking, following up with prospects is equally important. You
can simply give them a call or send them an email whenever you come across
real estate or deals that might interest them or fulfill their investment
needs.
Real
estate business salary
Real estate business salaries can be highly lucrative but in the end, the salary can vary
from one real estate agent to another. Starting from a few thousand, it
can go up to millions depending upon the properties you are dealing with and
the experience one has. In short, the business of real estate is highly
demanding but can turn out really profitable, especially if one sticks to it
for the long run and invests efforts in it.
If you are just starting in the
industry, we highly recommend you start with a reputable real estate agency.
There you’ll work under the supervision of a seasoned professional, have plenty
of opportunities to develop your reputation in the industry as a real estate
agent, and above all understand how this business is working. Moreover, you can
also pick out which segment or division of the industry works for you.